Easy Heuristic Analysis Example for Beginners
“A heuristic analysis is used to identify a product’s common usability issues so that the problems can be resolved, consequently improving the user’s satisfaction and experience and raising the chances of a digital product’s success overall.” — Miklos Philips
I’ve created my first Heuristic Analysis documentation for my UI/UX studies at Prime Digital Academy. At first it seemed like an overwhelming amount of information to break down so I thought it may be helpful to give a basic, over simplified example to other beginners — so simplified that it’s about a water bottle instead of a digital product.
1. Create a ranking system to communicate the severity of the violated or demonstrated heuristic(s).
The severity is defined by three factors:
- the frequency of the problem occurring,
2. The impact on the users and their ability to overcome it
3. the persistence of how often this problem will continue to happen
Below you will see my the scale I used to rate the severity of usability problems and their market impact.
2. Sort findings
a. connect findings to the violated or demonstrated heuristic(s)
b. assign them a severity ranking
c. make sure your rating system is clearly defined
d. include photos
This project was intended for the UIUX cohort to critique the water bottles included in the gift packages for the Coding cohort.
My ranking system was taken from the Nielson Norman System of Severity Rankings for Usability Problems.
I also used their 10 Usability Heuristics for User Interface Design.
To quickly refresh those heuristics are:
- Visibility of System Status
- Recognition Over Recall
- User Control & Freedom
- Flexibility & Efficiency of Use
- Match between system & Real World
- Error Prevention
- Aesthetic & Minimalist Design
- Error Recognition, diagnosis, & Recovery
- Consistency & Standards
- Help & Documentation
And here’s my documentation!
Critique and ways I can improve:
- This documentation is a bit over simplified, I could incorporate more user context in the rating scale or findings. I could also provide more observations of the tasks analyzed.
- A little too harsh on the severity rankings (I also love Nalgene water bottles)
- There are a fair amount of typos and this wouldn’t look good professionally. (Please forgive, I am tired student)
Let me know if you have any thoughts or comments, and for more resources on this topic check out the Nielson/Norman Group!